The National Theatre wanted to get more people into theatre by raising awareness of its NT live cinema streams. I helped them figure out a messaging hierarchy and came up with the campaign line – 'The best of British theatre. On a cinema screen near you.'
The campaign ran online and OOH for four months in 2019. The video was seen by 1.2 million people, and the NT Live website saw 20,000 new visitors and 1,300 new email subscribers.