No one knows character like the animation wizards at Animade. After 10 years in the business, it was time to update their story, and reflect how far they’d come.
I wrote Animade’s new website, teasing out their ‘secret sauce’ of creative smarts + big hearts.
Then, I created the ‘How to Speak Animade’ guide, full of tips on how to make their writing as fresh and bouncy as their characterful animations.
At the heart of the voice is the idea of using ‘physical’ language to make Animade’s words as moving as their characterful animations.